Advertising/Public Relations Blog

Most marketing budgets today don’t allow businesses to pursue every distribution channel at once. You need to carefully select channels that are most likely to bring strong returns from your investment. #marketing #advertising #newyork

When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Super Bowl commercials? How about the billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like, it’s a little harder to nail down exactly what it means — and how to do it well. #marketing #advertising #newyork https://blog.hubspot.com/marketing/advertising

86% of social marketers already use Facebook ads, and the platform’s advertising revenue continues to grow. Social media platforms are tweaking their algorithms, making it clear to brands that paid promotion is a must if you want to get visibility. If you want your social strategy to maintain or gain momentum, then embracing paid social is a must. #marketing #advertising #newyork

86% of social marketers already use Facebook ads, and the platform’s advertising revenue continues to grow. Social media platforms are tweaking their algorithms, making it clear to brands that paid promotion is a must if you want to get visibility. If you want your social strategy to maintain or gain momentum, then embracing paid social is a must. #marketing #advertising #newyork

There are only so many ways to directly promote your products and services through marketing. Sometimes it’s worthwhile to stray away from your main marketing agenda to tell stories that make your brand more memorable and likeable. The more creative you get with storytelling, the more likely you’ll stand out and improve your brand image. #marketing #advertising #newyork