Anthony Galanda’s Advertising/Marketing Blog :)

NYC ADVERTISING

Most marketing budgets today don’t allow businesses to pursue every distribution channel at once. You need to carefully select channels that are most likely to bring strong returns from your investment. #marketing #advertising #newyork

When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Super Bowl commercials? How about the billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like, it’s a little harder to nail down exactly what it means — and how to do it well. #marketing #advertising #newyork https://blog.hubspot.com/marketing/advertising

86% of social marketers already use Facebook ads, and the platform’s advertising revenue continues to grow. Social media platforms are tweaking their algorithms, making it clear to brands that paid promotion is a must if you want to get visibility. If you want your social strategy to maintain or gain momentum, then embracing paid social is a must. #marketing #advertising #newyork

The 2020 Olympics have officially been postponed to 2021. From a branding perspective, this presents a bit of a problem: What happens when your brand name is tied to a date that’s now out-of-date? #covid19 #news #coronavirus https://www.fastcompany.com/90482568/the-olympics-will- Link preview be-in-2021-the-branding-will-still-say-2020

Most marketers today understand they need to produce large volumes of content to build a traffic base. They often focus on creating new content, overlooking the value in their existing assets. #marketing #advertising #newyork

There are only so many ways to directly promote your products and services through marketing. Sometimes it’s worthwhile to stray away from your main marketing agenda to tell stories that make your brand more memorable and likeable. The more creative you get with storytelling, the more likely you’ll stand out and improve your brand image. #marketing #advertising #newyork

Social Media Calendar – Anthony Galanda

Summer internships are an opportunity for students to gain clarity and insight. According to the National Center for Education Statistics, roughly 80% of students in the United States end up changing their major at least once. #marketing #advertising #newyork

Social Media Calendar – Anthony Galanda

Every piece of content you post on social media should be carefully thought-out. If you’re posting just to post something – you’re going about it all wrong. Depending on the social network you’re posting on, you’ll need to learn the various purposes of each network. #marketing #advertising #newyork

Social Media Calendar – Anthony Galanda

Connecting and engaging with your audience is crucial in today’s marketing if you want to turn a profit. But, in order to do that, you need to understand your audience – inside and out. You should be able to pinpoint their needs, wants, and desires -if you have a hope of creating a successful social media strategy. #marketing #advertising #newyork

Social Media Calendar – Anthony Galanda

Having a solid plan, objectives, and goals are imperative if you want to jumpstart your social media strategy. Not to mention, you can’t measure or evolve your strategies over time if you don’t have strong goals to begin with. Your social media goals should align with your overall marketing efforts. #marketing #advertising #newyork

Social Media Calendar – Anthony Galanda

The benefits are endless with a well-executed social media strategy. It’s a large pond to go fishing in for your target audience. Not participating in social media marketing would lead to an incomplete marketing strategy. #marketing #advertising #newyork

Social Media Calendar – Anthony Galanda

Even during COVID-19, internships can be more difficult to come by, but it is important to keep an open mind to the types of internships that may still be available for the summer #marketing #advertising #newyork

https://www.youtube.com/watch?v=xFBcd3vR- iQ&feature=youtu.be